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JEMMA Information Session

By: Sonia Mittal

On March 1st, Joanna Lau, the founder of JEMMA, a designer handbag company, came to speak to Women in Business. She began by asking “how many women here don’t like handbags?” to which she received complete silence. She then asked for everyone in the room to raise their hands if they wished for a handbag that could fit everything they needed inside while still looking chic, to which everyone said yes. Joanna told us how she began her career in sales and trading. She soon realized that in the world of finance women’s bags were such a mess because they were either too small or empty holes with no functionality. With her everlasting passion for fashion, she decided to launch her own line of bags in January catered towards the working woman. She was able to answer several important questions that WIB had:

What lead you to leave the stable world of finance and transition to starting your own company?

Sometimes we all need to think whether what we are doing for a living is really enjoyable or something we want to do forever. Money is always one thing, but it is important to ask yourself “If I were to die tomorrow, would I be happy?” Finance did not give me the happiness that I get from being an entrepreneur.

What was the bi